Bluffing with showdown value

I was reading a thread tonight about turning top 2 pair into a bluff on a 4 flush board on the river. Interesting stuff.

I almost never bluff on the river, so I was trying to come up with some situations where it might be useful. Then tonight, one came up.

Cows play poker with cow chips
HEM/Full Tilt NL Hold'em $0.05/$0.10 - 9 players

Button: $4.00
SB: $19.57
BB: $12.72 (Hero)
UTG: $6.98
UTG+1: $22.24
MP: $3.71
MP2: $7.90
HJ: $12.07 3 hands on HJ. 67/0.
CO: $20.66

Preflop: ($0.15) Hero is BB with (9 players)
4 folds, HJ calls $0.10, CO calls $0.10, Button folds, SB calls $0.05, Hero checks

Flop: ($0.40) (4 players)
SB checks, Hero checks, HJ bets $0.10, 2 folds, Hero calls $0.10
5:1 odds with second pair? Yes please. Why so weak? Did he flop the straight?

Turn: ($0.60) (2 players)
Hero checks, HJ checks
Could have lead out here, thinking villain weak with his pansy-ass bet.

River: ($0.60) (2 players)
Hero checks, HJ bets $0.10,
Another pansy-ass bet. This guy's afraid of queens, afraid of this king, and now he's afraid of a jack, too. Hey, guess what? Now I have a jack.

Hero raises to $0.60, HJ folds

Hero won $0.75

No big whoop - I won 7.5 blinds with my river bluff, and there was a chance I might have won it anyway. But I was able to try something new out in my game in a cheap, unraised pot.

In other news, more success in the full ring game. My biggest pot won was a set over set, standard stack won.

Big Hand #2 was queens again, isolating a limper. I raised, he shoved. This smelled fishy, but the raiser had less than half a stack - 40 big blinds. I'm not folding pocket queens preflop for 40 big blinds. He had aces, and I hit a queen on the turn to send him outta here. Huzzah!

Hand #3 was interesting - a raise under the gun, then two callers. I had pocket queens. I squeezed, then the original raiser shoved for 60 total big blinds. The callers folded and I wondered if he had aces also. I didn't have enough hands on him to decide. I was flying kind of blind, but decided there was dead money in the pot, so if he had AK I had to fight for it. I called. He had ace-jack suited. (bleah). My queens held up.

That's why it's hard to fold queens preflop at NL10. Because people get their stacks in with ace-jack suited.